We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. For IKEA, the latest in digital transformation is all about home design driven by artificial intelligence (AI) – minus the home furnishing and decor retailer's famous Swedish meatballs. Today, it launched IKEA Kreativ, a design experience meant to bridge the ecommerce and in-store customer journeys, powered by the latest AI developments in spatial computing, machine learning and 3D mixed reality technologies. Available in-app and online, IKEA Kreativ's core technology was developed by Geomagical Labs, an IKEA retail company, which Ingka Group (the holding company that controls 367 stores of 422 IKEA stores) acquired in April 2020. IKEA Kreativ is the next step in IKEA's long journey towards digital transformation.

Today, IKEA is launching a new AI-driven interactive design experience called IKEA Kreativ for IKEA.com and the IKEA app. With the new feature, U.S. customers can design and visualize their own living spaces with digitalized furniture on their smartphones instead of traveling to the brick-and-mortar store where they are likely to be distracted by the warehouse-shaped labyrinth of showrooms, blue shopping bags and Swedish meatballs. Currently, the IKEA Kreativ feature is available on iOS devices and desktops. It will be coming to Android devices later this summer. The AI (Artificial Intelligence) experience is expected to launch in additional countries in September. However, there are no exact launch dates.

Mixed-initiative Procedural Content Generation (PCG) refers to tools or systems in which a human designer works with an algorithm to produce game content. This area of research remains relatively under-explored, with the majority of mixed-initiative PCG level design systems using a common set of search-based PCG algorithms. In this paper, we introduce a mixed-initiative tool employing Exhaustive PCG (EPCG) for puzzle level design to further explore mixed-initiative PCG. We run an online human subject study in which individuals use the tool with an EPCG component turned on or off. Our analysis of the results demonstrates that, although a majority of users did not prefer the tool, it made the level design process significantly easier, and that the tool impacted the subjects' design process. This paper describes the study results and draws lessons for mixed-initiative PCG tool design.

Modern car design is a complex field. No longer is it a question of sculpting advanced surfaces and forming beautiful shapes. The focus now is increasingly on the customer journey - directly our every move even before we pick up the car keys. So it comes with little surprise that creative thinkers are playing a bigger role in user experience - or UX - design and helping to shape its future direction. Designed by Pininfarina, it demonstrates the skills of the famed Italian design consultancy, who is responsible for some of design history's most exotic motor cars, in providing a unique, personalized, intuitive and immersive in-car consumer experience in the new age of the automobile.

Modern car design is a complex field. No longer is it a question of sculpting advanced surfaces and forming beautiful shapes. The focus now is increasingly on the customer journey – directly our every move even before we pick up the car keys. So it comes with little surprise that creative thinkers are playing a bigger role in user experience – or UX – design and helping to shape its future direction. Designed by Pininfarina, it demonstrates the skills of the famed Italian design consultancy, who is responsible for some of design history's most exotic motor cars, in providing a unique, personalized, intuitive and immersive in-car consumer experience in the new age of the automobile.

It seems like innovation just can't leave designers alone. At first, it was the computer revolution; As Adrian Shaughnessy put it, the introduction of Macintosh meant "no more mechanical artwork, no more paste-up, no more typesetters, no more expensive retouchers" for designers. The second major shock to the field was the explosion of the Internet. No longer designers had the comfort of fixed-size, one-format print publishing. With most businesses looking to add a website to their public image, designers now had to make sure their artwork would look good on all possible screen ratios and sizes.

We are living in a world of data overload. From behavioral analytics to customer preferences, businesses now have so much data at their fingertips that they're unable to process and consume all of it in a meaningful way. This is where the magic of machine learning comes in. When applied to massive internal company datasets, machine learning technology can derive important insights and provide actionable recommendations and predictions at superhuman scale. But as automation, machine learning, and artificial intelligence technologies continue to show up in our daily experiences, more and more users are asking questions.

We are living in a world of data overload. From behavioral analytics to customer preferences, businesses now have so much data at their fingertips that they're unable to process and consume all of it in a meaningful way. This is where the magic of machine learning comes in. When applied to massive internal company datasets, machine learning technology can derive important insights and provide actionable recommendations and predictions at superhuman scale. But as automation, machine learning, and artificial intelligence technologies continue to show up in our daily experiences, more and more users are asking questions.